Care CompassMarketing AnalyticsDesign mockup · sample data
Cohort window: Last 30 days · leads Jun 20 to Jul 20
Paid spend
$4,180
Meta $2,460 · Google $1,720
On budget
Cost per lead
$139
30 paid leads of 47 total
Under $150 target
Cost per qualified
$279
15 qualified (paid)
Watching
Cost per close
$1,393
3 closes so far · cohort maturing
Maturing
Speed to first contact
22m
median · target < 60m
Good
Inquiry to admission
27%
rolling 90d · 32 of 118 leads
Above typical (20-35%)

Funnel · this cohort

Leads created Jun 20 to Jul 20 and how far they have reached to date. Milestone counts ("ever reached"), so stage-skippers still count.

Leads (inquiries)
47
 
Contacted
43
91% of leads
Qualified
21
49% of contacted
Assessment held
13
62% of qualified
Started care
5
38% of assessed · maturing

12-week trend

Weekly paid cost per lead, and weekly lead volume by channel. One measure per chart.

Cost per lead (paid), $
Leads per week, by channel
MetaGoogleReferralOrganicUnattributed

Channels

Counts are Care Compass ground truth (first-touch). Platform-reported leads shown for reconciliation only, never summed. Referral and organic are separated so paid efficiency stays readable.

ChannelSpendCPMCPCLP viewsLeadsCPLQualifiedClosesCost/closePlatform-reported
Meta$2,460$18.40$1.9241221$117102$1,23026 leads
Google$1,720$24.10$4.351879$19151$1,72012 leads
Referral$0···8·42··
Organic$0···6·20··
Unattributed !····3·00··
All$4,18059947$89 blended215$836 blended

Weekly digest · sample

  • Win: median speed-to-first-contact improved 38m to 22m; leads contacted under 5 minutes closed at 42% in the last 90 days.
  • Risk: Google CPL ($191) is 63% above Meta ($117) with a lower qualified rate; 3 leads this month arrived unattributed.
  • Action: review the Google search terms this week; confirm tracking numbers on the two newest campaigns so calls carry their source.

Cohort maturation · inquiry month vs weeks since inquiry

Each row is a month's leads; cells show the cumulative share that started care by N weeks after inquiry. Grey cells have not reached that age yet ("still maturing"). Cost per close is that month's spend divided by its closes to date.

Cohort
by 2 wk
by 4 wk
by 6 wk
by 8 wk
by 10+ wk
Cost/close
Close-rate scale:0-5%5-12%12-20%20-26%26%+maturing

Descriptive v1: close rate over the last 90 days, cut four ways. Counts shown beside every rate; nothing below n=15 is charted. The predictive close-probability model is the documented v2.

By source

Professional referrals close best industry-wide.

Referral
38% · n=24
Meta
26% · n=58
Google
21% · n=28
Organic
12% · n=17

By speed to first contact

The strongest controllable lever.

Under 5 min
42% · n=19
5-60 min
30% · n=54
1-24 hr
15% · n=33
Over 24 hr
6% · n=16
Industry: contact within 5 minutes makes qualification ~21x more likely; ~75% of families choose the first provider who speaks with them.

By contact attempts before giving up

Persistence pays until about the 6th attempt.

1-2 attempts
7% · n=27
3-5 attempts
20% · n=55
6+ attempts
32% · n=41
Industry: 93% of leads that ever convert are reached by the 6th call attempt.

By fit score band

Lead Scoring v2 (explainable fit + urgency).

High fit
44% · n=25
Mid fit
24% · n=63
Low fit
8% · n=30